Theater seats are like airline seats, if empty, once the doors have closed, they
are worth nothing. To recover their huge investments, Broadway producers are
challenged to sell every seat, at every performance. They do it by distributing
Discount Codes for selected performances where they expect unsold seats. These
are usually applicable for the mid-week performances, or when the show has been
running for a while. Discounts vary from 25%-50% off and sometimes even more.
The seats provided are usually the best available seats in a given category.
In addition, if empty seats are still available on the day of the performance,
they are offered, at the
TKTS booth (you are probably familiar with the one at Times Square) at
25% or 50% off. You can certainly buy discount tickets at the TKTS booth, but
then you have to do it on the last day, stand in line for hours, rain or heat,
hope that tickets for your preferred show are still available, and pay cash.
BroadwayBox.com combines
the ease of regular advanced orders with the attractive discounts of the TKTS
booth.
Broadwaybox community web distributes these Discount Codes free of charge. No
ticket sales. No membership fees. No cost. Using these Discount Codes you get
heavily discounted tickets, for the show of your choice,
on your preferred date, in advance, from
your home.
What is TKTS?
In their own words:
"TKTSTM opened for
business on June 25, 1973. The booths sell Broadway, Off-Broadway, Dance and
Music events. Tickets are either half or three-quarter price (plus a $3.00 per
ticket service charge) and are available on the day of performance. Payment is
by cash or traveler's check. All available tickets are posted on boards outside
the ticket windows. Changes in availability can occur on an hourly basis
as cooperating theatres supply or withdraw tickets, depending on box office
demand."
There are 2 booths:
One located at Times Square (47th street
and Broadway) and the second at the Bowling Green Park Plaza (across the street
from Battery Park at the foot of Broadway).
Comparing BroadwayBox.com and TKTS